Create & Send an Email Campaign

This platform offers a range of tools and features to create personalized, engaging, and professional-looking emails. Understanding how to effectively use these tools is key to launching successful email campaigns. This article provides a detailed guide on creating and customizing an email campaign in Send Onyx, highlighting essential features and best practices. This is the exact process we use to write and schedule an email campaign.

Benefits of Using Sendonyx for Email Campaigns

  1. Drag-and-Drop Builder: Easily create emails with a user-friendly interface, no coding required.
  2. Template Variety: Access a wide range of pre-designed templates suitable for various needs and occasions.
  3. Personalization Options: Enhance engagement by personalizing emails with subscriber data.
  4. Responsive Designs: Ensure your emails look great on all devices.
  5. Detailed Analytics: Track the performance of your campaigns with in-depth analytics.

Step 1: Accessing Campaign Creation

  1. Log Into SendOnyx: Open your dashboard.
  2. Navigate to Campaigns: Select the ‘Campaigns’ tab to start creating a new campaign.

Step 2: Campaign Setup

  1. Choose ‘Create Campaign’: Click on the option to create a new campaign.
  2. Pick “Regular” Campaign And Proceed.
  3. Who Do You Want To Send To: Choose The Lists you want to send an email campaign and move to the next step.
  4. Write Your Subject Line: On this step you need to write down your subject line as well as “From Name” From Email” (this needs to be a verified email address”

Step 3: Selecting a Template

  1. Choose a Template: Browse through the template gallery and select one that fits your campaign’s theme and objective. We suggest following our guidance and set up a “Main Template” you can select from “my templates” section.
  2. Template Customization: Customize the template using the drag-and-drop builder. You can add or remove elements like text boxes, images, buttons, and dividers.

Step 4: Customizing Your Email

  1. Design Your Content: Craft your message and design your email. Pay attention to layout, color schemes, and font choices to ensure readability and brand consistency.
  2. Personalization: Use personalization tags (like {{FirstName}}) to add a personal touch to your emails, making them more engaging to recipients.
  3. Add Images and Multimedia: Enhance your email’s appeal by adding relevant images or videos.

Step 5: Essential Details

  1. Sender Information: Make sure your sender name and email address are correctly set up to establish trust and recognition with recipients.
  2. Legal Compliance: Include your physical mailing address in the email footer to comply with laws like CAN-SPAM.
  3. Unsubscribe Link: Ensure there is a clear unsubscribe link in your email, allowing recipients to opt out easily. This is not only a legal requirement but also a best practice in email marketing.

Step 6: Responsive Design Check

  1. Preview and Test: Use the Send Onyx preview feature to see how your email looks on different devices. Send test emails to check the email’s appearance in various email clients.

Step 7: Sending or Scheduling the Campaign

  1. Schedule Your Send: Decide whether to send the email immediately or schedule it for a later time.

Step 8: Review and Launch

  • Final Review: Double-check all details, from content to recipient lists.
  • Launch the Campaign: Once everything is in place, launch your email campaign.

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