Resend To Unopens Segment

Resending an email campaign to recipients who didn’t open it the first time is a strategic approach to increase your overall open rates and ensure your message reaches a wider audience. We provide a feature to easily resend campaigns to unopens. This guide will walk you through the process of using the “Resend to Unopens” option in Send Onyx.

Benefits of Resending to Unopens

  1. Boost Open Rates: Reach subscribers who might have missed your email the first time.
  2. Maximize Message Reach: Ensure that your important message reaches as many subscribers as possible.
  3. Efficient Use of Content: Make the most out of the content you’ve created by giving it another chance to be seen.

Steps to Resend a Campaign to Unopens in Send Onyx.

Step 1: Choose Your Original Campaign

  1. Log into Your Account: Access your account and go to the dashboard.
  2. Navigate to Sent Campaigns: Go to the ‘Campaigns’ section and find the campaign you previously sent that you want to resend to unopens.

Step 2: Resend to Unopens

  1. Select the Campaign: Click on the campaign to view its details.
  2. Find the ‘Resend to Unopens’ Option: Look for an option or button that says ‘Resend to Unopens’ This is located within the campaign drop-down menu.

Step 3: Monitor the Results

  • Track the Performance: Use Sendonyx analytics tools to compare the performance of the original campaign and the recent campaign. Look at open rates, click-through rates, and other relevant metrics.


Resending emails to unopens using our system is an effective way to enhance the reach and effectiveness of your email campaigns. By following these steps, you can ensure that your messages get another opportunity to engage your audience, potentially leading to increased engagement and conversions. Remember, the key is to use this feature judiciously to avoid overwhelming your subscribers with repeated content and we suggest sending an email to unopens after 12 hours again.

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