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Send Drip Campaigns Manually

Step 1: Prepare Your Subscriber List

  1. Import Your List: Start by importing your subscriber list into Sendonyx. Ensure the list is clean and up-to-date. *check our article on list verification.
  2. Verify List Accuracy: Double-check that the emails are correctly formatted and the list doesn’t contain any duplicates or invalid addresses.

Step 2: Set Up Your Drip Email Automation

  1. Create a New Automation: In the Send Onyx dashboard, go to the ‘Automation’ section and create a new automation.
  2. Define the Automation Flow: Set up the conditions and actions for your drip campaign. This might include sending welcome emails, follow-up messages, or other targeted communications based on subscriber behavior.
  3. Design Your Emails: Create the email content for each step in your automation sequence, ensuring they align with the objectives of your drip campaign.

Step 3: Initiate Email Sending Manually

  1. Access the Automation Settings: Once your automation is set up, go to the settings of the specific automation sequence.
  2. Manually Trigger Emails: Find the option to manually initiate sending. This might involve selecting individual subscribers or groups of subscribers and triggering the first email in the drip sequence.
  3. Control Sending Rate: To avoid sending too many emails at once and to manage your sending reputation, gradually increase the number of subscribers you manually trigger each day.

Step 4: Monitor and Adjust

  1. Track Engagement: Keep an eye on open rates, click-through rates, and other engagement metrics for the emails sent.
  2. Adjust Sending Frequency: Based on the response and engagement, adjust the frequency and volume of your manual sending. This helps to ensure that your emails remain effective and don’t overwhelm your subscribers.

Step 5: Regularly Update Your List

  • Maintain List Hygiene: Regularly clean and update your subscriber list to ensure the effectiveness of your drip campaign.
  • Add New Subscribers: As new subscribers join your list, they will automatically enter the drip email sequence per the automation rules.

Conclusion

Manually sending drip emails in Send Onyx can be a strategic approach, especially when dealing with pre-existing subscriber lists. This method allows for greater control over the sending rate and ensures that all your current subscribers are appropriately included in the automation sequence.

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